![]() ![]() Right from the beginning, a viewer understands that Pat Flynn is going to talk about the implications of making the bestseller lists and what happens when an author’s book doesn’t make a list. Take a look at the way Pat Flynn introduces his video description: Front-load your video’s main idea in the first sentence or two, before you include anything else. ![]() Much like a news story, you want to tackle the most important information right from the outset. Start off with a strong lede in your description. Let’s take a look at a few copywriting tips to help you take your YouTube descriptions from good to great. Strong, concise, optimized copywriting will get your YouTube videos on users’ radar, inspire them to watch, and prompt them to take the next steps. You can also promote your service, product, blog, or additional content this way.Ĭopywriting Tips for YouTube Descriptions Do you have an affiliate link that will help you earn passive income? Drop it here. Including a link to your website, landing page, or a third-party site is a great way to prompt your users to go where you want them to go next. Whether you want viewers to leave a comment on your video or reach out to you via email or social media, you can use the description to prompt engagement. Invites viewers to engage in a discussion.You can also feature links to your various social media channels. For instance, if you feature a third-party product and want to share that with your users, you can include the link in the description. In addition to describing the content, your description can include any links or other items mentioned in the video. Shares all relevant information pertaining to, and mentioned in, the video.People unsure of whether to watch a video will take a look at the description before they decide. Your description gives you an additional opportunity to add a detailed explanation of the content and entice the user to watch. Informs people what the video will be about.Captures a potential viewer’s attention. For example, people who might not have clicked on your thumbnail alone might be intrigued by your description and click through because of what they read in the description.Your description serves as a tool to entice users to watch your videos, tell them what to expect, and point them toward the next steps in your funnel. Your video description is one of the most significant factors that influence viewers to watch your videos. What Your YouTube Description Should Accomplish But if you’re ready to tackle the task yourself, let’s take a look at a few copywriting tips to help you take your YouTube descriptions from good to great. If writing doesn’t come easy to you, work with a professional copywriter. In addition to stellar video content, you also need great headlines, thumbnails that accurately represent your video (and draw attention), and spot-on YouTube descriptions. Social content writing tips hold a lot of weight in the success of your content. But the video isn’t the only thing that matters. This is completely understandable … If the video content isn’t great, then the results won’t be, either. When brands create YouTube videos, they typically go all-in on the videos. Get started by using these eight easy social content writing tips right away! Right-click anywhere on the video to bring up the context menu containing the options like “Loop” and “Copy video URL.” Right-click again on the video to bring up a different menu that has the “Take Snapshot” option.Capture more YouTube views and clicks by crafting well-written YouTube descriptions.Open your YouTube video in a Firefox browser window and pause at the frame you want to capture.And you don’t need to worry about capturing any overlay either. This nifty method lets you capture YouTube screenshots natively in your browser window. ![]() If you prefer Mozilla Firefox due to its privacy, speed, or features, you don’t need to look outside the browser’s built-in “Snapshot” feature. Tip: Having trouble finding copyright-free images? Here are the best sites to search for creative commons images. You also get the option of selecting the resolution of the image in case you want a smaller file size. This method takes a bit longer than using a browser extension but you get a few more features like forwarding or rewinding frames after selecting the frame of your choice. ![]()
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